BMW – On the Wall

BMW used Guerilla marketing by placing three real cars on the biggest advertising wall of the city.

Alfa Romeo – Shopping Trolley

Alfa Romeo used Guerilla marketing to promote their new model. What they did, was to put the whole car in a shopping trolley and place it in a Shopping Mall!

Peugeot – Motion & Emotion

Peugeot used a large scale projection to promote the Peugeot 208 model. Great visual effects and sound!

Hyundai – Race in the Times Sq.

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply had to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone.

Peugeot – Airbag

One of the greatest benefits of the Peugeot 408 is safety. So Peugeot decided, in order to show this feature in a print ad, to make an interactive print ad by putting an airbag on it! The video features how did they do it.

Volkswagen – Art Heist

Here is an example of how can you achieve a big Buzz around your company’s name. Volkswagen launched a campaign in order to promote their Jetta model by simply taking some artistic photos of the car, hanging them around the city in unexpected places (creating an outdoor gallery) and allowing the people to actually get (steal) them. Huge Buzz achieved in social media, as people started to take photos of their ‘trophies’, hang them in their homes and upload them on Facebook!

Ford – Pinball Park

In France, people are trying to park their cars wherever they find a place. But, even if their cars can not fit the place, they will try to push and hit the other parked cars to achieve it. That is the reason why Ford created a Huge Pinball opposite a parking place and rewarded the driver who would be the worst to park his car, promoting with this way their Ford model with active park assist. Very clever, interactive and funny!

Hyundai – 3D Projection

Hyundai used this 3D projection in order to demonstrate their new thinking and the new technologies that they are using. So, Hyundai decided to make a huge 3D projection leaving the audience absolutely stunned!

Volkswagen – Roulette

Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel.

Smart – A Car Inside Twitter

Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline.