Dodge went too far with this funny commercial, which was banned as it features 2 guys having a chat while they are using the toilet.
Kia made a funny commercial to promote their new model, where a boy asks his father where are the children coming from. The father on the other hand, will make up a story to answer this question. And when things do not go as they should, Kia has the solution and fixes everything.
Probably one of the best TV commercials of all time, in my opinion. In this commercial, Honda shows all the different parts of the car seperately and in a funny and creative way, as we have never seen it before. Brilliant!!!
Mini placed one of their vehicles in a toy box to promote the phrase ‘It’s more fun in a Mini’ and they put it in a shopping mall.
Mercedes wanted to increase the number of the test drives, so what they did was to place, on parked cars, the badge of Mercedes along with a card, asking them for a test drive. Clever, Clever, Clever!
Land Rover used 3 huge Billboards with different terrains to show that their cars can go everywhere.
BMW used Guerilla marketing by placing a huge man sitting on a billboard with extremely big feet. The message simple: ‘We ‘ve Grown’.
BMW used Guerilla marketing by placing three real cars on the biggest advertising wall of the city.
Alfa Romeo used Guerilla marketing to promote their new model. What they did, was to put the whole car in a shopping trolley and place it in a Shopping Mall!
The Bible of Car Campaigns 