Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply had to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone.
Hyundai – Race in the Times Sq.
Posted: February 7, 2013 in Buzz, Creative, Interactive, Large Scale Projections0
The Bible of Car Campaigns 